With a dedicated IP address, you'll have a unique number which will identify you on the Internet and which shall not be shared with anyone else or associated with other sites. The most common use of a dedicated IP is the one which involves the installation of an SSL certificate, which could be used to encrypt the connection between an Internet site and its targeted traffic, so if they have to log in or to submit payment details, their info shall be secured. You will also get better search engine rankings, due to the fact that your website will load faster and shall not have the same address as websites that load slowly or have a questionable reputation. A dedicated IP address can also be used to access software such as a VoIP application or another kind of server. With our server packages, you are able to order additional dedicated IPs with ease and assign them to any online application that you host instead of the IP address that comes with the server by default.